Engage yourselves in pure activities with pure hearts and earn a good name. What you have to offer to Me is the good name earned by you. This is the highest expression of your gratitude.
Sri Sathya Sai Baba, 1991
Swami further expounds that every person should cherish the sense of gratitude.
Members of the Sri Sathya Sai Organization express gratitude to Military and other service personnel through thank-you cards, posters and presentations from those organizations. These programs help in understanding the sacrifices made by these organizations.