Love more and more people. Love them more and more intensely. Transform the love into service, transform the service into worship. That is the highest spiritual practice.
Sri Sathya Sai Speaks, Vol. 5, March 1965
Sri Sathya Sai Baba says that the best way to love God is to “Love all, Serve all.” The main purpose of the Sathya Sai Organization is to realize the innate divinity and practice divine love through selfless service. Sri Sathya Sai Baba has stressed that the quality rather than quantity of service is most important. When we render service, we should feel that we are serving God. This is why He says, “Service to man is service to God”. Service done in this manner makes us realize that “service is done by God, to God, and for God”. The person who is serving, the recipient of the service and the process of serving are all one—and are all divine. Sri Sathya Sai Baba also cautions that ego and attachment; and the feeling of feeling of doer-ship and enjoyer-ship are major obstacles in rendering service.
A true volunteer can overcome these obstacles through selfless service. Service done in a pure, selfless manner becomes "Yoga" - union with God.
Sri Sathya Sai Organization - USA Service Video 2020
This brief video celebrates the unique ways in which the members of SSIO–USA have been engaging in selfless service over the past year. May this video, highlighting Sri Sathya Sai Baba's key message of "Love All, Serve All", inspires one and all!