Consider selfless service as the best spiritual discipline. But do not believe that you can by means of selfless service reform or reshape the world. You may or may not; that does not matter. The real value of selfless service, its most visible result, is that it reforms you, reshapes you. Do selfless service as a spiritual discipline; then you will be humble and happy.

Sathya Sai Baba, March 29, 1967

Service is the very essence of devotion to God, and the goal of devotion is realizing one’s innate divinity. Sathya Sai Baba emphasizes that every act of selfless service, performed with unconditional love and the attitude of serving God in all beings, blossoms compassion and love, confers peace, removes the ego and establishes the sense of oneness with everyone and everything else.


SSIO USA Service Video 2020

This brief video celebrates the unique ways in which the members of SSIO–USA have been engaging in selfless service over the past year. May this video, highlighting Sathya Sai Baba's key message of "Love All, Serve All", inspire one and all! 


Highlights of Recent Service Initiatives Around the USA

A person should strive to use every talent and skill they have, not only for their own benefit, but for the benefit of the whole world. Understand that society is the source of whatever pleasure one derives and whatever wealth one achieves in life. We owe everything to society and should be grateful to society for all that we receive from it. We have to repay this debt by helping at least as many people as we can.

Sathya Sai Speaks, Vol. 22 Ch. 08

Although selfless service is to be considered an attitude – the very spirit of sacrifice – and not just an activity, organized service activities strengthen our spiritual discipline and help develop society, which is the very fabric of God.

SSIO members engage in a variety of service activities, including some of the following: providing food, water, and clothing to the needy, orphans and handicapped; visiting hospitals, nursing homes, or shelters for the homeless; organizing medical camps and blood donation drives; initiating disaster and humanitarian relief programs; adopting and establishing transformational programs for underprivileged communities; participating in community development and environmental protection initiatives; visiting prisons; and tutoring, mentoring and supply drives for students and schools.